What is a Customer Data Platform (CDP)?
A Customer Data Platform generates unified customer profiles out of a variety of info sources. Some examples are static info such as location, https://housecompany.net/how-to-add-credit-card-to-paypal-business-account merchandise usage, and marketing responsiveness, as well as aggregate patterns information. The customer data that is collected out of a Customer Data Platform can be used for many needs, including marketing …